<aside> 👉 Please note: This is a part-time contract (10-20 hours/week) to full time hire opportunity. We are prioritizing candidates in the NYC-area.

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Interested in applying? Please submit your application here.

About HearstLab

HearstLab invests in and supports early-stage, women-led startups. Our mission is to close the gap in venture capital funding for women by helping founders build healthy, sustainable and highly scalable businesses. We've invested in more than 50 women-led tech startups to date across healthcare, enterprise software, legal tech and more.

At HearstLab, we know that a more diverse workforce is a stronger workforce, and we achieve this by doing everything we can to make all of our people, with our different races, gender identities and sexual orientations, feel completely welcome and supported at our company. Diversity strengthens innovation, creativity and collaboration; it is essential to our businesses, our content and our partnerships.

The Role

As the HearstLab Digital Marketing Associate your primary goal is to grow & amplify the HearstLab brand worldwide. This includes executing content strategy for Social Media (primarily LinkedIn) Newsletter, and Blog as well as marketing for key events alongside our Growth Marketing & Community Managers. You ****will also working closely with the HearstLab leadership team to support external marketing and thought leadership for Lab.

Your role includes a unique opportunity to build and support relationships across Hearst’s 360+ businesses including major media outlets (e.g. Good Housekeeping, Cosmopolitan, A&E, SF Chronicle) to scale visibility for HearstLab and its portfolio companies/founders.

This role will report to the Senior Director of HearstLab.

Responsibilities

1. Build & manage social media content strategy, calendar, and content review process for HearstLab along with HearstLab’s Growth Marketing Manager.
2. Manage & oversee creation of all content for HearstLab’s digital channels, including creating the content yourself and working with creative agencies/vendors as needed. Occasionally contribute to and produce short & long-form and video content.
3. Create and manage social content production for in-person events.
4. Maintain key brand guidelines & creative assets (videos, logo files, etc.) for HearstLab brand.
5. Manage newsletter content, subscriber list, and distribution strategy.
6. Collaborate with Growth Marketing Manager on ****thought leadership & PR opportunities including drafting press releases and blog posts.
7. Provide ad-hoc graphics & copywriting support to portfolio companies.
8. Ensure brand safety by accepting responsibility for, and ensuring alignment with, global media governance and compliance.
9. Manage day-to-day execution to ensure all assets are on track.
   1. Set expectations with internal partners and ensures all assets are prepared for go-live.
   2. Lead channel-specific and custom asset development.
   3. Oversee localization of assets across markets and language.
10. Monitor & analyze performance of all digital marketing channels (email, social, website); Produce monthly reports and provide optimization strategy recommendations.
    1. Define which KPIs should be used to measure the success.
    2. Examine performance data and trends to develop insights and make recommendations for optimization.
    3. Define and manage execution of test-and-learn experiments.